YOU ARE NOT SO SMART

Who would really obtain and read a book with such a title? Some may buy this book out of curiosity, and to check the content. A person may open this book to learn about the author, one who dares to insult his readers in such a direct way. Some may be interested to find out if the author thinks he is more intelligent than others. Whoever reads this book, would probably think of himself or herself as a smart person, since someone who does not think much of himself would not bother with a book carrying such title. The book, in fact, challenges the common ideas and common beliefs which we consider to be a natural way of thinking. Each chapter of the book is a challenge to oneself in a different behavioral and psychological concept. Subjects described in the book are certified with descriptions of one or more experiments conducted by experimenters of specialized fields. Chapters begin with “The Misconception” and “The Truth”, which examines what people believe and what the truth about that belief is. As the author explains, materials specified in the book were originally published in his blog, and in different times, which he decided to compile them into a book.