1929 “He should be the most thanked man in the world,” said the New York Times on his seventy-fifth birthday. No buccaneer like many self-made moguls, this enormously wealthy man sought more than money. He was George Eastman, founder of Eastman Kodak, the pioneer of roll film and the simple box camera. His company slogan: “You press the button, we do the rest.” By creating an affordable product that helped preserve memorable moments, George Eastman richened people’s lives.
